Transaction level data can be leveraged by direct marketers to gain powerful insight into a household’s needs and wants. Through the examination of past spending patterns, marketers are able to analyze and predict future purchasing behaviors.
The Green America File compiles SKU-level transaction data from a variety of online and offline retailers to offer a complete view of economically active consumers who are purchasing environmentally-friendly products. Purchases can include chlorine-free diapers, compost bins, organic foods, natural products, solar panels, worm casing and more!
Additional uses for this detailed data set include modeling and analytics as well as data enhancement.
Major applications include:
· Energy Efficiency Products
· Gardening Products
· Green Cleaning Services
· Home Improvement Services
· Hybrid Vehicles
· Natural and Organic Products
· Organic Foods
· Retail Offers
The Green America File is part of the Consumer TransactionBase solution and is updated monthly. Compilation comes from a leading nationwide cooperative database of consumer purchasing activity. Company and industry usage restrictions may apply. |
