The Career College Prospects File highlights individuals who focused on developing life skills following high school as opposed to pursuing a traditional college education. As such, these prospects have been identified as highly effective targets for career college training programs. Marketers can benefit from additional targeting with life event selects that include single parents and recent divorcees.
Major applications include:
· Career Colleges
· Child Care Services
· Computers and Electronics
· Educational Offers
· Financial Services
· Student Loan Offers
The Career College Prospects File is updated and DNC suppressed monthly. When mailed within the 95 day NCOA period, the file is considered Move Update compliant. Compilation comes from more than one hundred sources including children’s catalogers, online surveys, public records, purchase transactions, and telephone directories. |
