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Data Card
Consumer TransactionBase
     

Identify lifestyle trends and predict future spending patterns through a comprehensive database of consumer buying behaviors.
     
 
UNIVERSE - 77,183,523
Apparel - 44,725,142
Children's Products - 11,168,252
Crafts and Hobbies - 2,714,483
Housewares - 10,935,778
Pets - 4,379,859
Sports and Leisure - 13,732,453
Travel - 3,993,345
 
DESCRIPTION

Transactional data can be leveraged by direct marketers to gain powerful insight into a household’s needs and wants.  Through the examination of past spending patterns, marketers are able to analyze and predict future purchasing behaviors.

 

Consumer TransactionBase compiles SKU-level transactional data from a variety of online and offline retailers to offer a complete view of economically active purchasing households.  Additional uses for this detailed data set include modeling and analytics as well as data enhancement.

 

Major applications include:

Book and Magazine Subscriptions

Club Memberships

Donation Requests

Financial Products and Services

Lifestyle and Interest-Specific Offers

Personal Services

Store Announcements

Travel Offers

The Consumer TransactionBase file is updated quarterly. Compilation comes from a leading nationwide cooperative database of consumer purchasing activity.  Company and industry usage restrictions may apply.
 
SOURCE
Buyers

Datacard Code: I_TD01
 
 
 
Base
1 time use: $85.00/M 
Unlimited use: $170.00/M 
 
Selects
Apparel NO CHARGE
Arts and Antiques NO CHARGE
Average Dollar Amount per Order NO CHARGE
Children's Products NO CHARGE
Crafts and Hobbies NO CHARGE
Dollar Spent by Category NO CHARGE
Food and Beverages NO CHARGE
Gifts and Holiday Items NO CHARGE
Health and Beauty NO CHARGE
Housewares NO CHARGE
Method of Payment NO CHARGE
Number of Orders Monthly NO CHARGE
Online and Offline Purchases NO CHARGE
Pets NO CHARGE
Photography and Video Equiptment NO CHARGE
Purchases by Category NO CHARGE
Purchases by Credit Card Type NO CHARGE
Purchases by Dollar Amount NO CHARGE
Sports and Leisure NO CHARGE
Total Dollar Amount Spent NO CHARGE
Travel NO CHARGE
Weeks Since Last Order NO CHARGE
 
Additional selects and services may be available. All costs represent suggested retail pricing. For broker and volumn discount opportunities, please contact your Sales Representative.
 
Minimum Order: $400.00
(/m = per 1 thousand records, suggested retail price)
 
 



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